Hew Zhuoen's profile

Dialogue Includes All Rebranding

Hew Zhuoen
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Branding
Rebranding for Dialogue Includes All (DIA)
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
This project invites students to learn about the role of branding, through brand corporate identity design to promote a business.

Through the influence of the brand’s corporate identity building, it is hoped to establish a good corporate image for this brand and let its target audience understand its corporate culture and personality through visual effects. Make the brand stand out and be recognised through a unified corporate image.

Information of DIA
Website: www.dialogueincludes.com
Tagline: Building Hope, Generating Impact
Key message: No different of able and disabled

About Dialogue Includes All
Dialogue Includes All is a social enterprise that envisions an inclusive and empathetic society where all are equal with zero barriers and no separation between the abled and disabled community.

DIA aim to end poverty in all its form everywhere, ensure inclusive and equitable quality education, promoting lifelong learning opportunities for all, reduce inequality within and among country, and strengthen the means of implementation and revitalize global partnership for sustainable development.
Execution
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Logo Rationale
The Dialogue Includes All (DIA) logo that I designed consists of three basic geometric shapes: a semicircle, rectangle, and triangle. To symbolise communication, an important element of DIA, I added hooks to the corners 
of each shape to form speech bubbles. By enhancing the stroke of the shapes to make them thicker, the logo appears more solid and bold, while the simplicity of the geometric shapes reflects the company's values: 
Bold, Inclusive, Ambitious, Hope.

The use of straight lines and angles in the logo symbolise structure and order, while the curves represent connection and community.​​​​​​​
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Brand Design brand guidelines brand identity Corporate Identity Logo Design rebranding
Dialogue Includes All Rebranding
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Hew Zhuoen's profile

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Hew Zhuoen's profile
Kuala Lumpur, Malaysia

Dialogue Includes All Rebranding

Rebranding for Dialogue Includes All (DIA) This project invites students to learn about the role of branding, through brand corporate identity de Read More

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